Services Offered

Trademark Interactive Executive Staff

Matthew Strain - Founder

With a degree in marketing and advertising, for the past 8 years, Matt Strain has been immersed in interactive marketing with an emphasis on search marketing and web analytics. Working almost exclusively for Fortune 100 corporations, Mr. Strain has crafted a unique methodology that focuses solely on performance and complex data reporting. This has lead to:

A balanced strategic understanding and execution of all major interactive marketing disciplines – search, email, display, affiliate
Strong subject matter expertise in search marketing focused on industry leading software solution development.
Proven search marketing methodology that has been the foundation of account architecture and software design.
Average program spend of $10M – average performance increases of 200% YoY – all global brands.
Experience managing all aspects of an online marketing department including financial modeling and budget design.
Process oriented work ethic focused on multi-tasking and attention to detail. Solid communication and problem-solving skills with executive level presentation abilities.
Founding member of Trademark Interactive

Throughout his career, Mr. Strain has worked with the following brands – many of which he was the primary search and web analytics architect*:

Hallmark Flowers/Hallmark Cards*
NetApp*
Research In Motion (BlackBerry)*
P&G (Actonel brand)*
Intel
Adobe
Founding employee of Covario (www.covario.com)

LinkedIn Profile: http://www.linkedin.com/in/mattstrainsd

Edward Hester - Co-Founder

With an educational background in engineering, for over five years, Edward Hester has been immersed in interactive marketing with an emplasis on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, and web design. Focusing almost exclusively on Fortune 500 corporations, Mr. Hester has crafted unique methodology which has been the foundation for SEO and SEM best practice as well as SEM software design.

Throughout his career, Mr. Hester has worked with the following brands – many of which he was the primary search architect*:

First American Core Logic*
CA (Clarity Brand)*
Research In Motion (BlackBerry)*
Neilsen (Claritas Brand)
Careerbuilder (Sologig Brand)
Adobe
Former employee of Covario (www.covario.com)

LinkedIn Profile: http://www.linkedin.com/in/edwardhester

Samina Diamond - VP of Technology

Samina Diamond (formerly Delaney) is the vice president of technology at Trademark Interactive LLC. In this role, Samina leads the technology development and innovation efforts for the company's analysis tools as well as system integrations.

Samina brings over 10 years of experience in large scale systems design and operation, online consumer product development, and operations management.

Previously, Samina was the production operations manager at Covario Inc, where she championed the product integration, release, and support efforts, as well as formed the operations team. Before Covario, Samina was a senior technical architect at Silicon Space Inc, where she lead product development for many clients including a large Federal account and a premier P&R firm.

LinkedIn Profile: http://www.linkedin.com/in/saminadelaney